June 27, 2013


Something wonderful is happening!  

As you may know, I have partnered with the new mobile beauty app Pretty in My Pocket as a Power Primper.  What you don't know is that there are some amazing new things happenin!  PRIMP has partnered with L'Oreal Paris to bring exclusive mobile coupons (perks) to you via the Pretty In My Pocket app. 

So this is how it's gonna work:
All Perks are location based and can be scanned from the phone at the cash register.

Right now, our NYC readers will be the first to try out the PRIMP Perks so tell your friends there to download the app and give it a whirl. But fret not non-New Yorkers! PRIMP will be rolling out more perks in more cities with more brands in the fall.

My favorite part of the App is that you can see Looks that correspond to the Perks so that you can re-create the look yourself - for less. For example, when I do a tutorial I can make a shopping bag with all the products I used so that you can purchase them and have them all in one place (amaze). 

L'Oreal Paris sent me some products and I will be revealing the looks I created on July 12, 2013 (woohoo!). On the day of the launch, I will reveal to you the exact L'Oreal Perks and the Looks I created with the products.

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